"It pits father versus son, old school versus new school," Reid said. "It's filmed at our ranch and involves my dad cooking Nolan Ryan Beef and me using an off-brand and him sharing his hot dogs. We light our grills, we do our stuff differently, but in the end, Nolan Ryan Beef brings the families together."
Reid said the commercial is running during Rangers broadcasts and could be seen on Astros broadcasts, too.
"It's really neat," he said. "It makes those kinds of times fun. They're airing it on Rangers games right now, and hopefully Nolan Ryan Beef will start airing it in this market, because fans will really like it."
Ryan, the eldest son of the Hall of Fame hurler, was named Houston's president of business operations in May. Nolan is the president of the Rangers.
Brian McTaggart is a reporter for MLB.com and writes an MLBlog, Tag's Lines. Follow @brianmctaggart on Twitter. This story was not subject to the approval of Major League Baseball or its clubs.