KISSIMMEE, Fla. -- The Astros on Monday are launching a new advertising campaign for the 2012 season, with the theme of "Root. Root. Root." For the home team.
The slogan, inspired by the song "Take Me Out To The Ballgame," will be prominently displayed on banners around and inside Minute Maid Park this season, as well as billboards around the city in both English and Spanish.
Astros players Carlos Lee, Bud Norris, Jason Castro, J.D. Martinez and Jose Altuve will be featured on the billboards, 15 of which will be put up around Houston. In addition to those players, Brian Bogusevic, J.A. Happ, Wilton Lopez, David Carpenter, Wandy Rodriguez and Brett Myers will be featured on pole banners inside the ballpark.
The campaign, which replaces last year's "We Are Your Astros," is separate from the team's 50th anniversary celebration. On Tuesday, the Astros will unveil a list of 13 players who will make appearances this year as part of the team's "Flashback Fridays."